Communications Competencies

The International Association of Business Communicators (IABC) divides the communications competencies into three categories: communication skills, management skills and knowledge skills.
Communication_competencies

Communication competencies refer to the mix of skills, knowledge and experience that is needed to work in the areas of communication. Whether you are working directly in a communication position, or are supporting the area of communications, there are certain skills and abilities that will assist in achieving successful communication outcomes. The International Association of Business Communicators (IABC) divides the communications competencies into three categories: communication skills, management skills and knowledge skills.

Communication Skills

  • Writing and Editing
  • Research
  • Presentations and Public Speaking
  • Graphic Design
  • Publication Production
  • Web site and Social Media
  • Advertising

Management Skills

  • Ethics
  • Communication Planning
  • Crisis Communication
  • Publication Management
  • Database and Distribution
  • Project Tracking
  • Time Management
  • Vendor Management
  • Budgeting
  • Staffing

Knowledge Skills

  • Marketing & Communication
  • Corporate Reputation - Brand management
  • Internal Communication - Employee Communication
  • Public Relations - Media relations, Issue management, Crisis communication, community relations, investor relations, government relations, labour relations
  • Consulting

When developing job descriptions or looking for consultants, organizations can keep these competencies in mind.

More in Communications

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