Online Event
This event can be attended remotely
Training Opportunity
Donor Communications: From Acquisition to Retention
Clear and consistent communication is the foundation of successful donor relationships. This session will guide participants through the donor journey, from initial acquisition to long-term retention. Learn how to craft compelling messaging, select the right communication channels, and personalize your approach to engage diverse audiences. Discover best practices for building trust, expressing gratitude, and demonstrating impact, ensuring donors remain connected to your mission. Whether you're just starting out or refining your strategies, this session will help you build stronger connections and sustain donor loyalty over time.
Katherine Lacefield (Macdonald) is a trusted partner in the philanthropic space, leveraging over 20 years of experience to empower organizations and individuals to make a positive impact in their communities. Her professional experience ranges from direct services to fundraising, to spokesperson and communications manager. Her areas of expertise are animal and environmental causes, but she has touched on a wide variety of social causes such as homelessness, the arts and community services.As founder and head consultant at Just Be Cause Consulting, Katherine brings a wealth of insights to the table. As the Coordinator and Communications Manager of PhiLab, Canada's largest philanthropic grantmaking research lab, Katherine has been at the forefront of grantmaking research, particularly in the realms of social and environmental justice. Through her role, she has fostered invaluable relationships with grantmaking foundations, nonprofits, and philanthropy researchers worldwide.
Katherine Lacefield (Macdonald) is a trusted partner in the philanthropic space, leveraging over 20 years of experience to empower organizations and individuals to make a positive impact in their communities. Her professional experience ranges from direct services to fundraising, to spokesperson and communications manager. Her areas of expertise are animal and environmental causes, but she has touched on a wide variety of social causes such as homelessness, the arts and community services.As founder and head consultant at Just Be Cause Consulting, Katherine brings a wealth of insights to the table. As the Coordinator and Communications Manager of PhiLab, Canada's largest philanthropic grantmaking research lab, Katherine has been at the forefront of grantmaking research, particularly in the realms of social and environmental justice. Through her role, she has fostered invaluable relationships with grantmaking foundations, nonprofits, and philanthropy researchers worldwide.