Online Event
This event can be attended remotely
Training Opportunity
Donor Segmentation, Analysis and Stewardship
Effective donor engagement begins with understanding your audience. This session will explore the essential tools and strategies for donor segmentation, data analysis, and stewardship to build lasting relationships. Participants will learn how to categorize donors based on giving behavior, demographics, and motivations; leverage data insights to tailor engagement strategies; and design stewardship plans that inspire loyalty and deepen impact. This session equips you with actionable approaches to enhance donor retention and drive fundraising success.
Katherine Lacefield (Macdonald) is a trusted partner in the philanthropic space, leveraging over 20 years of experience to empower organizations and individuals to make a positive impact in their communities. Her professional experience ranges from direct services to fundraising, to spokesperson and communications manager. Her areas of expertise are animal and environmental causes, but she has touched on a wide variety of social causes such as homelessness, the arts and community services.As founder and head consultant at Just Be Cause Consulting, Katherine brings a wealth of insights to the table. As the Coordinator and Communications Manager of PhiLab, Canada's largest philanthropic grantmaking research lab, Katherine has been at the forefront of grantmaking research, particularly in the realms of social and environmental justice. Through her role, she has fostered invaluable relationships with grantmaking foundations, nonprofits, and philanthropy researchers worldwide.
Katherine Lacefield (Macdonald) is a trusted partner in the philanthropic space, leveraging over 20 years of experience to empower organizations and individuals to make a positive impact in their communities. Her professional experience ranges from direct services to fundraising, to spokesperson and communications manager. Her areas of expertise are animal and environmental causes, but she has touched on a wide variety of social causes such as homelessness, the arts and community services.As founder and head consultant at Just Be Cause Consulting, Katherine brings a wealth of insights to the table. As the Coordinator and Communications Manager of PhiLab, Canada's largest philanthropic grantmaking research lab, Katherine has been at the forefront of grantmaking research, particularly in the realms of social and environmental justice. Through her role, she has fostered invaluable relationships with grantmaking foundations, nonprofits, and philanthropy researchers worldwide.