Workshop: Maximizing Media

In this session we will explore together key strategies and tactics that ensure heritage professionals are valued as key assets in building and sustaining positive public profile. We will explore:

• What media are looking for
• What is news
• How to get and sustain attention
• Traditional Media and Social Media
• Dynamic Interviews
• Internal Advocacy

We will make the session dynamic and give you opportunities for active engagement. Yes that means roll up your sleeves and try some stuff! Bring your questions to enhance the value of the session!

Format:
This workshop will be made available using Zoom Videoconference. Participants will be provided a link a few days before the session.

Target Audience:
This course will be of particular interest to member and non-member institutions and individuals who are responsible for communications in their settings.
Minimum # Attendees: 10 Maximum # Attendees: 25

Instructor:
Nowshad (Shad) Ali, CFRE, is the President and CEO of On Purpose Leadership Inc., a company whose mission is to help people, communities and organizations in the effective pursuit and attainment of purpose without compromise of core values. Shad has several certifications in various human behaviour dynamics sciences and has over 25 years experience working on high performance, leadership, growth and advancement of individuals, teams and organizations.
One of Shad’s core beliefs is that true growth and development comes from an intense understanding of self and commitment to support and develop the capacity of others to realize their dreams and their potential.

Shad has extensive experience working with both corporate and social impact organizations in the areas of Organization Growth and Development; Individual and Team Excellence and Hiring and Retaining Top Talent. In both professional and volunteer capacities, he has served many of Canada’s top charities and corporations. Shad has served AFP on the International Research Council, as well as on professional Advancement and Chapter Growth endeavours. He has chaired the AFP Canada Foundation for Philanthropy Research Committee for several years including the launch of the What Canadian Donors Want Study and the Research Grants Program. Shad remains a highly rated AFP Congress speaker and has spoken at several international and National conferences.